July 07, 2014

Release: Vet Voice Foundation Launches New Online Ads Encouraging Action to Protect Browns Canyon in Colorado

Denver – The nonprofit Vet Voice Foundation today launched an online advertising campaign intended to build support for protecting Browns Canyon National Monument in Colorado. 

The $11,000 online advertising buy ensures that the ads will run on Facebook, and as desktop banner and mobile banner ads seen by users in Colorado and Washington, D.C. 

“The proximity of Browns Canyon to Colorado military bases, like Ft. Carson and the Colorado Springs Air Force Academy, allows service members and veterans gain easy access to the outdoors, heal from the trauma of war and reconnect with family members after long deployments,”  said the Vet Voice Foundation’s Rocky Mountain Regional Coordinator and OIF veteran Garett Reppenhagen. “We hope Senator Udall and the White House collaborate to protect these public lands.” 

The Vet Voice advertisement references the new Organ Mountains-Desert Peaks National Monument in New Mexico, which was protected by President Obama on May 21, 2014, and widely praised by local veterans and 70 retired U.S. Generals. The Vet Voice Foundation is calling for the same protections for Browns Canyon. 

Senator Udall proposed protecting Browns Canyon of the Arkansas River, near Salida, Colorado, as a National Monument in 2013 after collecting extensive community input. Local veterans, the business community and outdoor recreationists support permanent protection of Browns Canyon because of its significance as a destination for fishing, rafting and hiking. 

According to a recent poll commissioned by Vet Voice Foundation, an overwhelming majority of veterans favor protection land and clean water by designating new national monuments, wilderness areas, and national parks. They value the need to defend our heritage for future generations.


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